Shannon vs Maddy

Oh dear. A 9 year old working class girl has been missing for two weeks. The Sun has put up a £20, 000 reward and this has been added to by local man Winston Bedford. At £500, it's all he can afford.
This is in contrast to a pretty little girl who went missing in the summer. I can't quite remember how much was offered as a reward but it was in the millions (£2.6?).
And the difference in the cases?

• Looks- Maddy wins hands down
  
• Middle class parents- complete with media skills
• Location- Praia da Luz so much nicer than Dewsbury Moor
  
• Foreigners- they're just so inept
• Mundane situation- holiday vs walking home from school in a drab area

Comparison article