Word of Mouth Advertising
On average we are bombarded with 3000 marketing messages a day but according to Marketing Week, only 14% of regular campaigns now have any effect. We are now cynical and media savvy to be swayed significantly.
How would you like to sign up to a company that gives you a new free product in return for talking about it to your friends and family? This is Word of Mouth marketing that seems to be the latest trend from the US. People aren't scripted and don't receive cash for their efforts but they do get freebies and the "social currency" which is the kudos of knowing about something first.
BBC story here
Labels: word of mouth marketing
posted by Helsalata @ 3:01 pm
2 comments
2 Comments:
can't say I'm a fan of this style of marketing - it smacks of tupperware and candle parties to me where you get your mates to spend loads of dosh so you can get free samples. I can see that this one works in reverse. Surely we share good news when we get a new really useful product anyway - part of the good news being we paid for it and it was worth the money!
I guess it's the natural extension of the blog-based pay-per-post. Whereby a company pays you to blog about their product. And I thought THAT was controversial.
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