Authenticity (again)

There is a climate in the media of a desire for authenticity. I blogged on this about Bonfire of the Brands and Wanderingscribe. Being authentic means having a tragic childhood and recounting it graphically, having genuine class based angst as a child (Vanilla Ice anyone?) or living life with no human contact or food to get in touch with your latest movie role. Lynne Truss in this article comes up with something else for authors: imagination. It could catch on...