When it's not so bad having the Food Police
The Food Standards Agency know a lot about food. So if they were to advise you to do something to your food, you'd do it, right? No, of course you wouldn't! It might result in you losing your profits and alert people to the fact that your food is actually really crap! Food giants Kraft, Danone, Kelloggs, Nestle and PepsiCo have all rejected advise from the FSA and decided to go with their own labelling system rather than a traffic light system which clearly depicts with a red blob (or multiple blobs) when it contains ingredients that our bodies need very little of or could do without. Why represent something so graphically that will allow us to make informed choices when you could devise a system that might possibly cloud consumers judgement?
The sad fact of the matter is that the FSA has no teeth and can only urge powerful food corporations to adopt a system voluntarily. So, no hope of that happening then!
Full stories here and here.
posted by Helsalata @ 9:29 am
3 comments
3 Comments:
There should be law to force them to employ uniform standards...Till that time the difference will exist. In India I really don't think there is an agency also that will recommend all these things, It is field day for all the multi nationals there.
The FSA labelling system makes so much more sense.
People who dont worry about calories, fat content etc Shouldnt be made to start
you can't really blame them, can you?
A Red blob on your food hardly looks good. Perhaps the FSA could have tried to work with the food companies and come up with a compromise. Maybe they did.
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